It’s not just the kids using it anymore - nowadays TikTok is one of the fastest growing platforms, and a home for many of your potential visitors. So investing your time and budget into TikTok advertising can be a wise decision, based on your target audiences and if they’re using the platform.
TikTok’s business platform, suitably named TikTok for Business, allows you to set up advertising campaigns, create and share branded content, and gain insights into your content and audience on the platform.
Stager’s ticket shops can be connected to TikTok through both the container from Afdeling Online, or through server-side tracking with TAGGRS. Through this, you will be able to send data from your ticket shop and website to TikTok for Business. This allows you to:
Create audience segments based on user behaviour in your ticket shop for targeted advertising
Set up remarketing campaigns
Optimise your campaign spending with improved ad targeting, and gaining insights into which content is converting into ticket sales
Set up TikTok for Business
To set up TikTok for Business, you will need to create an account with TikTok and convert it into a TikTok Business account. Follow the steps outlined by TikTok here to do so.
After this, you’ll want to set up your TikTok Business Center, which you can do by following these steps from TikTok’s help center.
Finally, you’ll want to make sure that your TikTok pixel is set up. This will allow you to track and send data to TikTok from your tracking container. Here’s the complete guide to the TikTok Pixel from their help center you can use.
Connect TikTok for Business with Stager
Once you have the TikTok Pixel set up, then you can add it to your client-side tracking container from Afdeling Online, or your server-side tracking setup with TAGGRS.
If you are using client-side tracking with Afdeling Online’s container, then you can follow the steps outlined in this article to add the TikTok Pixel ID to GTM.
If you are using server-side tracking with TAGGRS, then we recommend that you follow the steps provided by TAGGRS themselves here.
What can you do with TikTok for Business?
In short– plenty! This connection with Stager functions similarly to the connection with Meta for Business. On top of what was described at the beginning of this article, there are many ways to grow your events with TikTok for Business. We recommend you to dive into the resources available on TikTok to learn more.