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Use free Google Apps and Google Ads as a non-profit organization
Use free Google Apps and Google Ads as a non-profit organization

Use Google Adwords for free with non-profit (ANBI) status.

Updated over a week ago

Google has set up a special support program for non-profit organizations. Google for Nonprofits gives organizations free access to Google tools such as Gmail, Google Calendar, Google Drive, YouTube for Nonprofits, and more. With these tools you can better reach new visitors and volunteers and work more efficiently and develop your online presence.

You may also be eligible for a $10,000 monthly advertising credit from Google Ad Grants, an online advertising solution from Google. Google Ad Grants works exactly the same as online advertising with Google AdWords.

To be eligible, your organization must meet a number of criteria:

  • Have a validated account with TechSoup's local partner.

  • Be a registered and recognized charity or non-profit organization as described here.

  • Agree to the required certification for the application, regarding non-discrimination, and receipt and use of donations.

Check with Google if you are eligible for free use of Google Apps.

Also, read the extensive section on online marketing with Stager. Here you will learn step by step how you can use Google Ads and Facebook pixels to follow your target group and approach it as directly as possible.

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