Learn more about your audience, their behaviour and actual ticket sales. Follow the steps in this article to make a good connection.
Create a Google Analytics account
A Google Analytics account is free and created in no time. Go to the Google Analytics website. Enter your name, email address and a password and take the next steps to create your account.
Enter an account name and the URL of your website. Set your time zone and location to your own country’s and click on 'Create account'. You also immediately create your first Property here, which is a Google Analytics ID.
Do you already have an account and want to create a new Google Analytics ID? Then go to 'Admin', '+ Create Property'.
Add the Google Analytics ID to your Google Tag Manager. Read here how to do that.
Create UA and G4 properties
Create a UA code: when you create a GA4 code you do as follows:
When creating a Property, choose 'Show advanced options'.
Turn on 'Create a Universal Analytics property'.
Add your website url.
Make sure that 'Create both a Google Analytics 4 and a Universal Analytics property' and 'Enable enhanced measurement for GA4 property' are activated. This way you can easily switch in the future.
Add the Google Analytics ID to your Google Tag Manager. Read here how to do that.
Exclude payment environments
You must exclude the payment provider as a source in your account. Every ticket buyer enters a bank environment for payment, but this is not something you want to see in your data. You want to see if a ticket buyer comes from your website, or via a Facebook event. But if a payment provider is not specifically excluded, conversions will be assigned incorrectly, and the data results will seem as if ticket buyers all ended up in your shop via a banking environment. This is how you add payment environments for exclusion:
In your Google Analytics, go to 'Admin'.
Make sure your correct G4 Property is selected and in the second column go to 'Data Streams' and click on the existing data stream.
At the bottom of the page, click "More Tagging Settings" and then click "Create a list of unwanted referrals".
Select 'Referral domain contains' and add the following domain names (if in Netherlands):
abnamro.nlasnbank.nl
betalen.rabobank.nl
ideal.bunq.com
ideal.ing.nl
ideal.knab.nl
ideal.regiobank.nl
ideal.triodos.nl
ideal.vanlanschot.com
snsbank.nl
sofort.com
Then you're done.