With Sales tracking you create different links for an event that refer back to the same event. For this we use UTM tags. These are short pieces of text that you add to the link and that can also be read perfectly by Google Analytics. The tags add extra information about your ticket shop visitors, namely which link and button they use to end up in your ticket shop.

Stager keeps track of how many clicks, conversions and tickets have been sold per sales tracking link. In this way you can keep track of how many tickets are sold for each marketing action (newsletter, online advertisement, website) via that channel.

Go to Marketing - Sales tracking to see an overview of previously created links and associated results. Use the yellow button '+ Create tracker' to create a new link for an event or an entire ticket shop.

First choose the event or ticket shop you want to create a link for. Then enter the name of this tracker and the source and medium. This indicates exactly how you share this link and how visitors arrive at the ticket shop.

Now that the tracker has been created, you can share the link. For example, paste a link behind the 'Buy tickets' button of a Facebook event, another link on your own website, or another link behind the button in your newsletter. Stager keeps track of the clicks (clicks), the percentage of these clickers who buy a ticket (conversion), how many tickets are bought (tickets) and how much revenue that generates (revenue). This way you can see in an overview which channels, or marketing campaigns, are the most successful.

You will now receive different ticket links per event that refer to the same ticket shop. In an event on the Tickets tab, choose 'Get ticket link' at the top right. Here you see an overview of the different ticket links:

First, the standard links for the single event, or for the ticket shop in which this event is sold. There is no tracking associated with this and if you use it, Stager will not track the conversion. The publication channel’s tracking links are automatically created when you share the event's publicity info via Stager to external channels. You choose on the Publicity tab of an event to which channel you want to share this information. Stager automatically creates a unique tracking link for it, so you can keep track of how much this channel generates. You can see the self-made sales tracking links at the bottom of the page.

You use the Stager mailer to send newsletters and event announcements, among other things. Here you can directly add an event via the 'Single block', 'Double block' and 'Agenda' component with all publicity information and ticket link automatically in your email. The moment you set sales tracking to 'enabled', you can add UTM tags. At that time, Stager also creates a tracking link for the newsletter and the added event. It is not possible to create multiple tracking links in one email.

The UTM system that we use for sales tracking is the same system that is used by various online marketing tools such as Google Analytics. Still, you will see different results between the sales tracking in Stager and the data you see in your online marketing tools. This is because Stager shows what has actually been sold directly via a certain link.

Many online marketing tools choose to measure what has been sold over a longer period of time. For example, Google Analytics assigns the conversion a certain UTM if you still buy a ticket within 28 days. Stager's sales tracking only assigns conversion to a specific link if a ticket has actually been purchased directly via that link.