Through Stager's mailing system you can send targeted marketing mailings. Marketing mailings can be sent when recipients have given permission. They can do this by opting-in to your marketing communication in three ways:
During the registration process: When a ticket buyer registers as a new visitor, the option to confirm any opt-ins is offered.
During the ticket ordering process: If a ticket buyer has not yet checked any opt-ins, they will appear unchecked on the overview page before purchasing a ticket.
By registering themselves for the newsletter via your website.
The opt-in preference, once recorded, is stored in the ticket-buyer's profile. The following article will show you how to set up your opt-ins on both your shop and your website, as well as how ticket-buyers will manage their opt-in data.
Stager only has an opt-in functionality and no opt-out. This means that relationships have no check mark by default and must be actively checked.
How can I view and create my opt-ins?
Under Settings - Marketing - Opt-ins, you can create and manage your opt-ins. Once an opt-in has been created, it cannot be renamed.
To create an opt-in, click + New opt-in. You can then specify the opt-in message - for example, 'Keep me informed about upcoming events' - in multiple languages. We currently support English, Dutch, French and German. Enable the opt-in, and it will then be added to all of your shops.
Under Marketing - Contacts - Search Audiences it is possible to search specifically for people who have recently created an account and have ticked a certain opt-in. As an organizer, it is not possible to check or uncheck certain opt-ins for contacts. It is down to the contacts themselves to manage these registrations via the ticket shop login.
How to send mailings to those who've opted-in
According to GDPR laws, you can only send marketing mailings to those who've given you opted-in to your communication. When sending a marketing mailing, you'll want to make sure that your audience only includes those who've opted in. You can ensure this when building your audience.
Build the audience you'd like to contact for your marketing mailing. Before you send your mailing, include a new rules that you onlny want to find contacts who have opted-in. Create this rule as: Mailings - Has opt-ins - for one or more of - [opt-in name].
When a ticket-buyer has opted-out from marketing communications, they will still receive functional emails like ticket emails and event information.
How to register mailing opt-ins from your own website
With an API, you can connect an opt-in request from your website to Stager, so that an opt-in from your website creates a new contact or modifies an existing contact in your system. We recommend you have this integrated by your website developer or system administrator.
To build this, first place a form on your own website which visitors can use to subscribe to a specific newsletter. Through the form, the web visitor enters an email address.
The form is sent to the backend of your own website. When the backend of your website receives a subscription request, it is forwarded to Stager's API. The request cannot be sent to Stager directly from the visitor's browser because (1) the Stager API token is then known to the registrant's browser, and (2) because browsers do not allow a third-party API party to be approached.
When the Stager API receives a subscription request, we send a welcome email to the specified email address.
The recipient verifies their email address by clicking on a link in the email. The registration is now complete. From that moment on, the visitor can be found via Contacts and can be mailed!
Stager opt-in registration API details
Registering opt-ins in Stager is done with a POST request to the following endpoint:
https://[organization].stager.co/api/ticketshop/optin/register?token=[token]&email=[email]&firstname=[firstname]&lastname=[lastname]
The query parameters ([token] and [email]) must be URL-encoded, this is especially important for the email address because it contains an @ sign, which must be converted to %40. Generating a new "access token" at Settings - Marketing - Opt-ins will render the old token useless.
Here is an example of an API request to register the email address dansfreak@subculture.nl from the command line with a curl:
curl -X POST 'https://yourvenue.stager.co/api/ticketshop/optin/register?token=abcdabcd-d7b1-42b9-adc8-278d12341234&email=dansfreak%40subcultuur.nl'
How ticket-buyers manage their personal data and opt-ins
When a ticket buyer with a contact account is logged into their account, they can manage their preferences themselves via the tabs Interests and Personal information.
Contacts can activate and deactivate their opt-ins themselves, using their ticket shop login in the tab Personal details, under the heading Registrations.
Interests
Ticket-buyers can also manage their registered interests in the shop. These interests correspond to the Customer Interests that are set for each event on the Publicity tab. Contacts can adjust their interests themselves when they log into your shop. Stager responds to their actions. So, when a contact buys a ticket from an event marked as ‘Rock’, that person's interests are automatically updated in Contacts.