Event opt-ins allow you to collect preferences from ticket-buyers for a specific event. This differentiates them from regular opt-ins, as that is collected on an organisational level. Your regular opt-ins are shown always on check-out. With event opt-ins, you can create event-specific opt-ins, so that they are only shown during the check-out of your specified event.
This feature is currently in closed beta. That means that it may not be visible to you yet.
What can I use event opt-ins for?
1) Share with external parties
If you have external promoters, labels, artist teams or other stakeholders who want to receive the marketing contact information of their visitors, then an event opt-in allows you to share visitor data with them in a GDPR compliant way.
For example, if Sabrina Carpenter is playing at your venue, and her team wants to collect the marketing data of the visitors to her show, you can add an event opt-in at checkout: “I want to receive more information about Sabrina Carpenter.”
You can then collect the opt-in preferences of your visitors, and after the event, share a contact export of these interested visitors to Sabrina Carpenter’s team.
2) Build event-specific opt-ins for your own marketing or production
With event opt-ins, you can gather preferences of your own visitors per event. This can be useful in situations such as:
You want to gather consent for photographing visitors at certain events
You want to your visitors to agree to specific entry regulations for an event
You want to gather communication preferences to keep your visitors informed on a specific event series
How to create an event opt-in
As event opt-ins work on the ‘event-level’, you will manage your event opt-ins per event.
1. Click on an event in your event calendar
2. Navigate to the publicity tab
3. In the event opt-in block, you can enable an event opt-in, and add text. Fill in the opt-in text in all of your shop languages, and click save.
When your shop language changes, the text of your opt-in will also change to the correct language. Once you create an event opt-in, you cannot adjust the text, according to GDPR regulations. If you wish to adjust the text of your event opt-in, you will need to delete the previous event opt-in, and create a new one.
You can add multiple event opt-ins to an event.
How to view and share your event opt-in audience
To view the contacts who opted in to your event opt-in, you’ll need to create a list of contacts with the specified event opt-in. You can then share this internally, or with external parties. You can do this by navigating to the audience builder at Marketing - Contacts - Audiences - + New Audience.
In the audience builder, specify you want to see all contacts that match the following rules:
Mailings - Has opt-ins - for one or more of - [your event opt-in]
It may be that you use a generic opt-in text for some events. For example: “I agree to share data with the artist”. But you may want to export only those who opted-in with a specific event. In that case, you can add an extra rule to filter on this event. This means clicking Add rule(s) and adding the rule: Tickets - Has valid tickets for event - for one of more of - [Event name].
Click calculate contacts, then show contacts. You can then select all contacts and click export as a CSV or Excel file. You’ll then download a file, with contact information of all those with the event opt-in, that you can share internally, or with external parties.