In many cases, organizations need to ask ticket buyers additional questions during the registration process. For example, whether ticket buyers can be approached by a sponsor, or whether they are customers of a certain company and therefore want to receive discounts.
Under Settings - Marketing you will find Opt-in. Here you can manage what are known as opt-ins. Through an opt-in, ticket buyers are asked to confirm via a checkbox during the registration their mailing preferences. This preference is stored in the buyer's profile. Once an opt-in has been created, it cannot be renamed. Ticket buyers agree to a specific opt-in. Buyers can update their opt-in preferences via the Personal Information in their Visitor Account or via the 'unsubscribe and manage opt-in' link that is added at the bottom of a mailing.
Stager only has an opt-in functionality and no opt-out. This means that relationships have no check mark by default and must be actively checked.
Enrolling
There are three ways to register for opt-ins:
During the registration process. When a ticket buyer registers as a new visitor, the option to confirm any opt-ins is offered.
During the ordering process. If a ticket buyer has not yet checked any opt-ins, they will appear unchecked on the overview page.
Through your own website. Create an option for your website visitors to leave their email address to receive mailings. Stager then sends them a verification email and via a link in that email, the visitor can tick the opt-ins to sign up for a mailing.
You need the Opt-In API key for this last option: this allows visitors to pass on opt-ins (e.g. mailing list registrations) from your own website. Read more about this integration in a separate article. Pass this information on to your website developer or system administrator to connect Stager to your website.
Under Marketing - Contacts - Search Audiences it is possible to search specifically for people who have recently created an account and have ticked a certain opt-in. Are you sending a marketing email? Don't forget to select the opt-in where visitors give permission to be emailed.
Contacts who have already unsubscribed from an opt-in and have no other opt-ins enabled, can unsubscribe completely from targeted mailings. They will automatically be filtered out of a mail group and will only receive automatic (ticket) mails.
