Selling tickets begins with creating an event in the Stager Backstage calendar. The following article will explain how you can create and sell tickets for your events in the ticket shop.
Note: Make sure the status of the event (on the Main tab) is 'Confirmed', otherwise no tickets can be sold.
Set total number of tickets
After you have created an event, go to the Tickets tab of your event. Here you start by creating a total number of tickets. This total number of tickets is all available barcodes for that event and is used for all access (online tickets, door tickets, guest list spots, guest tickets). Enter a total and click 'Save' to continue.
Add ticket types
After you have created a total number of tickets, you can add different ticket types to the event. These ticket types are divided into five different groups that cover how the tickets are used.
You first create different ticket types in the settings. There you determine the name of the ticket, how the ticket is used, which service costs you charge to your visitors, and so on. You can then add these ticket types to an event.
The yellow arrow opens the group of ticket types. You can add new ones that exist in your Backstage.
Give the tickets a price and sales channel
Once you have added one or more ticket types, you can give them a price. First save with the 'Save' button at the bottom of your screen. The ticket price as you enter it here is exclusive of service costs. You set the service costs per ticket type in the Settings; they will be added to the amount you enter here. All prices you enter include VAT. The ticket buyer sees the split between ticket price and service costs both in the ticket shop and on the ticket.
Also: determine here whether you want to sell the tickets from the ticket shop (Online) or through other points of sales (Door). If you uncheck the box of a ticket type, it will not be for sale through that particular channel.
Set limits
You can set limits for each ticket type and/or group of ticket types. Next to the name of the group (eg: Regular tickets) you will see a field where you can set a limit. This concerns a maximum number for all ticket types that fall into that group, added together. For example, use this option if you want to keep a number of tickets available to invite guests, thereby setting a limit on regular tickets.
This limit is definitely not a ring-fenced number, where the stated amount can only be used for that ticket type. It only indicates the upper limit after which those tickets are sold out.
In addition to a group, it is also possible to set a limit for each ticket type. You do this using the 'View details' button on the line of the ticket type.
View and edit details
You can set many more specific sales requirements for each ticket type. You do this using the 'View details' button per ticket type. Here you set a limit, the start of the sale, the number of tickets that can be paid for at a time and much more. You do not need these options to sell tickets and only use them if you have a specific wish regarding ticket sales.
Sharing the link
If your ticket sales are online, you will naturally want to share the ticket link. At the top right of the 'Tickets' tab in the event you will see the yellow 'Get ticket link' button. Share here:
Single event link: A link to only this event. All tickets sold online can be viewed at a glance.
Ticket shop link: All events of your ticket shop are listed. Click on an event to see ticket types.
Membership link: You use this link to let members log in before they can order tickets.
Hidden sales link: You can use this link to separate ticket types to a different link, which you can manually share to selected audiences. Note: You must have the Hidden sales option in your online sales settings checked for this to be visible.
In addition, you will see the sales tracker links that have been automatically generated for this event via the 'Publicity' tab, or set manually. These are the links you use for specific channels to track how successful they are. Read more about sales tracking.
How do I set the limits for a ticket category?
When creating tickets in the Tickets tab of an event, you have the option to specify ticket limits. These limits ensure that no sales of any ticket type can exceed the amounts specified there. If no limit has been set, the number entered at Total number of tickets will be used as the limit.
When you specify a limit of 80 with Regular tickets, it does not mean that those 80 tickets can only be sold as Regular tickets. It means that a maximum of 80 Regular tickets can be sold.
Example
There are 100 tickets available. The limit of the Regular tickets is set to 80, which means that a maximum of 80 Regular tickets can be sold. No limits have been set for Subscribers only tickets, Group tickets and Locked tickets. This means that it is possible to sell, for example, 100 Locked tickets, provided that they are ticked for sale. After all, there are 100 tickets available and no limit has been set for Locked tickets.
A limit has been set on Guest tickets; a maximum of 20 guest tickets can be provided. When only Regular tickets and Guest tickets are checked for sale (you do this by ticking Door or Web), then a maximum of 80 Regular tickets can be sold and 20 automatically remain for guests.
