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Where can I find my Marketing IDs?
Where can I find my Marketing IDs?

Setting up GTM.

Updated over a week ago

You can measure online marketing by means of the Google Tag Manager (GTM). To set up GTM, you need the marketing IDs of the different marketing platforms such as Facebook, Google Analytics, etc. Here is an overview where you can find these IDs.


Let's start with Google Tag Manager. You find the ID of GTM via this route.

  1. Log in to your Google Tag Manager environment.

  2. Click Manage and then select Manage Google Tag.

  3. Then copy the container ID. It looks like this: GTM-XXXXXXX.

Now you must integrate the GTM code into Stager. You do this as follows:

  1. Open a new tab and open the Stager Backstage.

  2. Navigate to Settings - Ticketing - Ticketshops. Here you select a ticket shop.

  3. Scroll to Marketing and select the Google Tag Manager at Choose marketing tracking tool.

  4. Paste the container ID after Google Tag Manager ID.

  5. Enter your own website domain at Primary Domain if you use an integrated ticket shop.

  6. Click Save.

Your Google Tag Manager is now linked to the ticket shop.


You can find your Facebook pixel ID this way:

  1. Log in to your Meta company account page.

  2. Select All tools and then Settings.

  3. In the column, click Data and then Pixels.

  4. Your pixel IDs will appear on this page, or you can create one.

Google Analytics

You can find the Google Analytics Tracking pixel ID this way:

  1. Log in to your Google Analytics environment.

  2. Click on 'Manage' with the gear icon at the bottom left of your screen.

  3. In the 'Property' column, select Tracking info and then click Tracking code.

  4. Your pixel ID, starting with UA, will now appear on your screen.

Google Ads

How to find the advertising ID in Google Ads:

  1. Sign in to your Google Ads account.

  2. In the left hand menu, click Ads & extensions, then select Ads.

  3. In the statistics table, you can find the ID in the Ad ID column. You copy this.

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