Ticket personalization lets each visitor add their own details to their ticket. Ticket buyers who purchase multiple tickets through Stager can first claim a ticket for themselves and assign the extra tickets to their friends. Each friend then receives a link to personalize their own ticket by entering their details, after which they can download their ticket. This is called ticket personalization.
Ticket personalization is extremely useful for many different parts of your organisation.
For your marketing team, you are able to collect a lot more valuable visitor data. You now no longer just collect the details of the main ticket buyer, but the entire population of ticket holders at your event. Better data means you have a better overview of who’s attending your events, and can better grow your community with targeted marketing campaigns and mailings.
For your production team, you can know exactly who will be at your event. This means you have their contact information for security reasons, can better notify your audiences of changes in your event, or create badges if you’re organising a conference. Better still, you can combat ticket fraud with ID checks at the door of your event.
Did you know… Ticket buyers purchase an average of 1.8 tickets per transaction in Stager. That means with ticket personalization, you can collect 80% more visitor data per sale on average. Quite nice!
How do I enable ticket personalization in Stager?
Enabling ticket personalization is quite simple! You need to enable ticket personalization per event. You can do this in the Tickets tab of your event. In this Tickets tab there is a section called Ticket Personalization, where you can enable ticket personalization for your event. By default, ticket personalization is disabled.
The details that a ticket-holder must add to personalize their ticket are the same as the details you require from the main ticket-buyer. This can be edited via Settings > Ticketing > Registration.
Good to know:
It is possible to turn on personalization after an event is published, and tickets already sold but not yet downloaded will require personalization. Tickets may still be downloaded, but a sticker will hide the barcode, until personalization is completed. All ticket buyers will receive an email notification to personalize their tickets. However we do not recommend doing this as it can cause confusion. Instead, if you want to use ticket personalization, always set ticket personalization on before publishing your event.
Personalized tickets can still be swapped. The tickets must be personalized first. When a ticket is sold through TicketSwap, the name on the ticket will automatically be replaced with the name of the new buyer.
How does ticket personalization work for the ticket buyer?
The flow of ticketing personalization is straightforward for the ticket buyer and ticket recipient.
Directly after purchase, a confirmation screen in the ticket shop will notify the buyer that their tickets require personalization. They will also receive an email notification with the same message regarding personalization.
In the ticket shop, the ticket buyer will be able to personalize their tickets. No tickets can be downloaded until they have been personalized. The ticket buyer can then assign each ticket to a friend, or claim a ticket for themselves first.
Adding the email address of a friend assigns the ticket to that email address. The recipient receives an email notification for them to claim their ticket. The recipient then adds their details - or not, if they have before - and claims the ticket for themselves. The registration details they are asked to give are the same as those you set for the main ticket buyer.
Once a ticket has been claimed, it can then be downloaded. The main ticket buyer can retract the ticket the ticket personalization if they wish, and re-assign it to a different person, through the Stager ticket shop. The ticket then needs to be personalized again by the new assignee.