Gain insight into your ticket buyers, from demographic data to purchasing behavior. With these insights, you can easily analyze your marketing results, share live sales figures with partners, and monitor foot traffic at the door via scan statistics.
Marketing insights
Under Reports - Marketing insights you will find various data from ticket buyers, such as information about age, place of residence or how many euros certain groups spend. You can see this per event, or per period and you can compare multiple events with each other.
Marketing insights are divided into Demographics and Visitors. Demographics show insight into age, gender and place of residence. Visitors show what an average order looks like, the percentage of returning visitors, and visits that overlap with other events.
Demographics
With Demographics by event, you can choose up to four events and see the age, or gender distribution and most common places of residence of ticket buyers in a graph. Below that you see a world map with a pin per order (if the place of residence is known - information from ticket buyers can be set via Settings - Ticketing - Registration). This way you can see where most visitors come from.
At Demographics by date you see the same graphs and map, but for all events within a certain date or within the same event type.
You can zoom in more on your target groups here by searching for:
Event type (you select this on the Main tab)
Customer interest (select this on the Publicity tab)
Visitors
In the Visitors by event tab, you can also choose up to four events. You will then see in different blocks:
Total turnover (ticket price plus service fees)
Average value per customer order
Total number of paid tickets
Average number of paid tickets per order
Number of tickets swapped
Average number of tickets swapped per event
The amount of people signed up for the Waitlist
The following table shows the top ten ticket buyers who generated the most revenue. Click on Generate audience to see them in a list or to email them directly.
The pie chart New and returning visitors shows new and returning visitors, what percentage bought a ticket for the first time and what percentage bought tickets before. Here too, the Generate audience button leads you to both target groups.
The last table shows the Visitor overlap. Here you can see ticket buyers who have bought a ticket for the selected event and the other events they have bought tickets for. So you can see which events are also popular with this target group. Choose Generate audience to email people who already have a ticket for such a similar event, but not yet for the selected event.
The last Visitors by date tab shows the same graphs as Visitors by event, but without the overlap graph.
You can also refine the target group here by selecting:
Event type (You select this on the Main tab)
Customer interest (Select this on the Publicity tab)
How to share ticket sales information with stakeholders or external partners?
Via Event insights you can easily create a report around ticket sales and ticket buyer's statistics. You can control what exactly is shown, and share this reports with stakeholders like artists, managers, co-organizers or other external partners.
The generated link to this report live-updating, so recipients always see the most recent data, without needing to resend the report.
Create an external event insights report
First you select the right event via Events and navigate to the Tickets tab within the event. Once there, click on the Event insights button. This will bring up the menu where you can customize the details you want to include or exclude.
Once finished, save the selection and Publish the page. Now share the created link (visible at the bottom of the page) with the person you want to keep informed.
The menu consists of the following sections:
Ticket types - Select the ticket types you want to display in the report's sales figures.
Ticket table - You can choose to
Not show a ticket sales table.
Show a table of ticket sales including the revenue.
Show a table of ticket sales excluding the revenue.
Ticket graph - You have the option to
Not display a ticket sales graph.
Show a graph of ticket sales including the revenue.
Show a graph of ticket sales excluding the revenue.
Age distribution
Decide whether to include the age distribution of your ticket buyers in the report.
Gender distribution
Choose whether to show the gender distribution of your ticket buyers.
Location
Determine if you want to display the geographic locations of your ticket buyers.
Retract the publication
Accidentally sent the link for the event insights to the wrong person? Or need to withdraw the report for another reason? You do this by selecting the red Retract Publication button in the upper right corner. Once retracted, the shared link will no longer work, and that page is no longer be visible online.
Scan insights
With scan insights you check how busy it is at the door with realtime insights into the amount of scanned tickets.
You can find this in the Stager app as well as in the backstage environment. It offers insights into how many tickets have already been scanned and when. So you know exactly how busy it is and when your peak moments were.
In the Backstage
In the backstage environment you find it via Reports - Scan insights. Then press Select event to select the appropriate event. On the page you will find the following options:
Number of tickets: Here it shows how many of the total amount of tickets have been scanned.
Scans by time: You see how many scans were done per minute. You can set the measurement period yourself. Useful if you want to check when the peak moments were.
Scans by ticket type: You can see which ticket types have been scanned, sold or reserved. The number of no-shows and the show up rate are also visible.
Scans by user: This overview shows the number of tickets scanned per scan user
In the Stager app
To find these insights in the app, go to Reports - Scan insights and choose the relevant event. At the top you immediately see how many tickets are scanned from the total: this is also shown in percentages. Below that, you can see in a bar graph how many scans have been completed every 5 minutes. You can also switch to a view monitoring the whole event. Handy if you want to review the peak traffic at the door.
Click Scans per ticket type at the bottom of the page to see in detail how many tickets have been sold, scanned, or reserved (guest list) for each ticket type.
