To start selling tickets with Stager you need to set up at least one shop. In this article you'll read how to do that.
How to set up your shop in Stager?
You can set up your shop and its settings in Stager via Settings - Ticketing - Ticket shops. You can edit the default shop to your liking or create a new one with the '+ New ticket shop' button. Here you can edit the shop's name, the design, marketing info, and the text of the email ticket buyers receive after purchasing a ticket from that shop.
You can select the shop per event in the Tickets tab of that event. When a visitor wants to buy a ticket using the link of an event (the Ticket shop link) and clicks Continue shopping, this customer will only see the tickets that belong to the same ticket shop.
Once you've selected or created a shop, you see 4 tabs:
Main
Design
Marketing
Messages
Main
In the main tab you can edit the name and the slug of the selected shop. The slug is the part of the URL that comes after the domain name and typically describes the ticket shop. You can only do this for shops you created, so not for the default shop.
In this tab you can also enable the shop for widget integration.
Design
In the design tab you can upload the logo of your organization and your own chosen background image. Please note the following:
The logo is preferrably a .PNG file with a transparent background. The maximum resolution is: 120px (width) x 52px (height).
Avoid that the file size of the background image becomes too large for fast loading times. Preferably it's <400kB. Use TinyPNG to make your file smaller.
The correct ratio for the background image is: 16:9 landscape. 1600px (width) x 900px (height).
Use web resolution (72 pixels/inch).
Then you choose the colors for your ticket shop.
Gradient dark & light: choose the colors that display the events. The two colors you choose gradually blend into each other. So there is a color gradient incorporated.
Secondary color: this indicates the color when you click on an event, and is used for your menu button, search button and shopping basket.
Locked tickets color: It is also possible to give the promo code bar a different color. So the section to enter the promo code stands out well.
Appearance
In the appearance block you can set up how events are displayed in the shop.
Event display mode
Date and name: the date is displayed with the title of your event below it.
Date, name and start time: you first see the date of the event, below that is the title and the start time is shown on the right.
Use as start time
Select if the start time, visible in the ticket shop, takes the time from Program start or Doors open.
Ticket shop landing page
When a ticket buyer enters the ticket shop, you can present the events that are on sale in two ways:
Event list: the ticket buyer sees a list of events for which tickets are for sale online, sorted by date.
Date selection: the ticket buyer first sees a calendar and chooses a date. Then the events of that day are loaded and displayed in a list, sorted by start time.
Marketing
Google Tag manager
You can enter a Google Tag Manager (GTM) ID for each shop. You use GTM to put a Facebook Pixel ID, a Google Ads ID, your Google Analytics ID and other online marketing identifiers in your own ticket shop. IDs are identification numbers of online advertising campaigns that you have set up via Google or Facebook.
By linking the IDs of current campaigns to your shop, you can see customers who have shown interest in your event (by visiting the ticket shop) but who have not made a purchase, and display advertisements for the event in question.
Read more about this at Online marketing.
Ticket shop info button
In the Publicity tab of an event, you can add information to be displayed in the shop. This can be unfolded and hidden. With the Always unfold info button you can toggle if this is always automatically unfolded or not.
Messages
Ticket email
For each shop you can adjust the email people receive when they have purchased a ticket online. These settings apply to every event that is sold from this particular shop. Here you can change:
Email theme - the theme chosen for the email, affecting its design.
Contact email address - send/reply address of the ticket mail.
Email sender name - the ticket mail sender name.
Email intro text - content of the ticket email.
The text in the ticket email can only be set per shop. Not per event or ticket type.
Order overview
You can add an additional check box to the Order overview (the last step in a ticket buyer's check out process), the Required pre-payment checkbox. This checkbox is mandatory, so the ticket buyer needs to check it to proceed. The ticket buyer thereby actively agrees to the accompanying text, which for example contains (a link to) your terms of service, house rules or conditions.
Required pre-payment checkbox: enable/disable the checkbox.
Text: Add the text accompanying the checkbox. This has a maximum of 300 characters.
Download page
This text is shown to ticket buyers when they visit the page where they download their tickets. This can be used for important information (e.g. drinks tokens can be bought in advance) or maybe just a nice message for your audience.
This text will not be automatically translated into other languages. The text you put in here, is the text ticket buyers will see, regardless of the language of their shop.
Waiting room
A waiting room becomes active when it's too busy in your ticket shop. Ticket buyers are then temporarily placed in a queue. In these settings you can upload your logo and write a personal message for the ticket buyers in the queue. This message can be updated while the waiting room is active. If you don't want a message to be displayed, you can leave this empty.
Ticketing defaults
In Settings - Ticketing - Ticketing defaults you can set the default settings for tickets in your shop. For example:
When online sales end (before or after an event)
When reservations expire
Whether a ticket shows the event's end time
Whether you want your shop to show how many remaining tickets are still available
The max amount of tickets per order
How long before the program start delayed tickets are sent
These are the default settings. They can be overwritten per event.
End time of sales and reservations
Here you can set the cut off times for online sales. You can select if you want it to cut off at the same time as the program start or end, or an X amount of minutes before the program start or end.
Ticket reservations that are made through Reservations can be kept available until manually cancelled or may automatically expire at a certain time, after which they become available for sale again.
Scanning tickets
Here you set when events should become visible and scannable in Stager and in the Stager app.
You can also select whether members with only one active membership can be scanned directly. Normally the app opens a pop-up with the available membership(s) and you must first confirm it. When you check this checkbox, you skip the confirmation with the pop-up and scan the membership code immediately as a ticket.
Event end time
Here you set whether to show the end time under the info button in the shop and on a ticket.
Remaining tickets
Here you can configure whether ticket buyers can see how many tickets are still available in the ticket shop and from what number of tickets this becomes visible.
Orders
Here you set a maximum number of tickets per order. This maximum applies to the number of tickets that can be paid for in one order, regardless of whether these are tickets for the same events. This setting by default applies to all events, but can be overridden per event, per ticket type.
Delayed download
Delayed download can be enabled on the Tickets tab of an event. When enabled, ticket buyers will receive their tickets at a later time instead of immediately after purchase.
Here you can set the number of hours before the Program start that tickets should be sent (between 4 and 72 hours).
Why don't I see an event or the tickets in the ticket shop?
There are a number of reasons why events or tickets are not visible in the shop. In most cases, this is due to one of the settings below that are not set correctly:
Check whether the status of the event is Confirmed on the Main tab of the event. Tickets can not be sold for events with the status Option, To Be Confirmed, To Be Cancelled or Cancelled. To change the status, go to your event and look in the Main tab for the Event status setting.
Go to Events - Tickets and check if the Online checkbox is checked for the ticket type you want to sell.
Verify that the sales period is set correctly. Click on Events - Tickets - 'View details' (behind the Ticket type) to go to the details window and check if the Sales start and Sales ends times are correct.
