You can categorize an event using Customer Interests. By connecting a customer interest to an event, you learn which visitor is interested in what, allowing you to make intelligent, targeted, mailings.
Genres such as Dance, Rock, Cabaret, Film, Poetry, etc. are often used. It just depends on how you want to subdivide your activities and how you want to approach your audience.
Interests
Customer Interests are also seen in Marketing - Contacts - Audiences and in Events - Publicity. You create them via Settings - Marketing - Customer Interests.
Public interests are captured in three ways:
An organizer can tick the interests of a person in Contacts.
The visitor indicates what interests them in their own Visitor Account.
The visitor buys a ticket for a program that has a particular customer interest added in Publicity, and this interest is automatically added to the visitor's profile.
In Marketing - Contacts - Audiences you can find your target audience by ticking certain customer interests and emailing the target group.
Roy likes Latin music. He bought a ticket for a Shakira concert. The event had been given the Customer Interest 'Latin' on the Publicity tab in Stager. Therefore, Stager also automatically ticked 'Latin' for Roy under Customer Interests in the relationship database. A month later a Latin festival takes place. Using Contacts, you can search for all ticket buyers who like Latin and have checked the opt-in to stay informed. Then you send these contacts an email directly via Stager with the festival announcement.
Feeds
Customer interests are also included in feeds and can therefore be used for publicity. Customer interests can also be displayed on your own website (when Stager is linked to it), and therefore it is possible to carry out a site search using this data.
