As soon as you start selling tickets with Stager, you also start marketing. After all, you want the right audience to be aware of your programming. The marketing process starts with the contacts in your Backstage.
Contacts
Everyone who buys a ticket for your events becomes a contact in your Stager Backstage. This information is not shared and as an organizer you own it 100%. Incidentally, a contact does not have to be created through a ticket sale in the Backstage. Contact lists can be created via a newsletter subscription or with an import of your existing contacts.
Read more about importing contacts here.
Your contact group is the basis for your marketing. Make sure you categorize them properly so that you can ensure your marketing is more targeted and effective. Categorization is done on the basis of manually assigned contact types or automatic customer interest. Over time, you can select your target group based on previously visited events, time of sale, and so on.
Read more about contact types and customer interest here.
The most important parameter to activate and maintain in any target group is the opt-in. This is the checkbox that visitors can check when registering and during the ticket buying process. With this they give their permission to receive your marketing message. You set the content of the opt-in yourself.
Read more about the opt-ins here.
Mailings
You can mail the target group you selected with Stager's automatic mail system. In the marketing settings you determine what your mailing looks like, and whether to match the house style of your organization.
Online marketing
With Stager, you can connect your ticket shop to a variety of platforms to track and measure your audiences, and build targeted campaigns to reach them for maximum effectiveness.
There are many options to implement online marketing in Stager, from server-side tracking to creating UTM tags and much more, so we recommend you to start with our in-depth overview to online marketing with the link below.