Sales Reports.

Get a clear view of your event's performance. This guide covers everything to monitor your sales progress, from viewing real-time charts in the Stager app to exporting detailed sales data for deeper analysis.

There are several places where you can see how many tickets have been sold:

The easiest overview can be found in the Stager app on your phone. Under Reports - Sales insights, you can view sales graphs in both ticket numbers and turnover (revenue). You can keep track of sales for an event or a period of time of all sales.
Find more information on the ticket sales charts in the app below in this article.

You can see the most extensive graphs in the Stager Backstage under Reports - Sales insights. An overview of several events can be found at Sales Overview.

Via the tab Sales per Event you can also see detailed sales information for each day, or cumulatively. This includes turnover, fee and share of free tickets. You can even compare multiple events side by side. Click through to Reports - Marketing insights for demographic info of the ticket buyers or visitors.

In the Dashboard you can see a quick overview of the total number of tickets sold per day/period. In addition, check the intermediate ticket sales for the first upcoming and last week's events here. Read more about the Dashboard here.

To see extensive insights into ticket sales, export a report via Reports - Sales exports. Read more about that below.

Via Ticketing - Ticket Management you can see how many tickets of each ticket type have been sold online, at the door and in total for each event. You can also find a similar table per event as with Event insights. This is a link that you share with external organizers, so they can keep track of current sales themselves.

For detailed insight into the number of sold tickets, you create Excel reports with Stager. You create these via Reports - Sales exports. On this page you have the choice between:

Select Tickets by date to generate a report of the number of sold tickets within a certain period. Select the period for which you want an overview and select the desired payment method. Then click on Download for a report of the number of sold tickets within that period.

Tickets by event creates a report of the number of sold tickets per event. You select the event and the desired payment method. Click on Download for a report of the ticket sales of this specific event.

Tickets by user allows you to create a report of the number of door tickets purchased by each backstage user. You can use this overview, for example, to make up the balance or to settle with an external presale address. For this report you select the backstage user, the period for which you want an overview and the desired payment method.

Select Orders by sales date to create a report of the number of orders within a given time period. An order can contain multiple tickets and tickets for different events. Select the period for which you want an overview and the payment method.

Via Ticket types per event you can create an overview of the number of tickets sold/scanned for events that have taken place within a certain period. The table shows how many tickets of each type were sold per event. The second tab within this report (called Visitors) shows the same but with numbers of scanned tickets. Useful for periodic reporting and accountability. You select the period you want an overview of and optionally choose a project type and/or a project lead.

Via Reports - Sales insights you can get insights into exactly how ticket sales are progressing in the run-up to an event. The Event insights page consist of three different tabs:

Here you can see a chart of the sales positions of various events. Select a period and optionally a Project type to filter on and click on Generate sales daa.

The chart shows the current sales in a bar, with different colours indicating the status of the tickets:

In the last column, on the right end of the bar, you find the revenue you have reached with the event so far. Clicking the bar of one of the events, will show a graph of the sales progress and a table showing the different numbers for each status.

This next tab provides detailed sales data for each event. Choose the event at the top of the page and see how many tickets have been sold in the total period or how many tickets have been sold per day in the graph.

In the grey blocks above the graph you can swiftly see important information about numbers sold and turnover. Below is a graph with two tables, with the number of tickets sold per day, and numbers plus turnover for each ticket type. The red line indicates when a mailing has been sent in which this event is mentioned with a ticket link.

The last tab allows you to compare up to four different events. The events are compared over a time period before the event took place, or will take place. You can compare ticket sales at a given number of weeks before the event takes place, to see if you are still on schedule from previous editions.

Also choose whether you want to see cumulative or standalone numbers, and whether you want to compare numbers or turnover, with or without free tickets.

The Stager app gives a quick and comprehensive overview of how your ticket sales is doing.

In the app under Reports - Sales insights, you will find the events for which tickets have been sold.

Select All events for an overview of all ticket sales in a period of 7 days or 28 days.

You can also select an event from the list of events that have taken place recently, and in the near future. This way you will get event-specific information.

If you want to find another event, you can look it up in the Search bar. Events with a date longer than 26 months ago will not be shown.

Select in the yellow bar whether you want to see the number of tickets sold (Tickets) or the turnover (Revenue) and at the top of the graph which time period you want to view, 7 days, 28 days or All (the first to the last sale). Scroll through a period using the arrows at the bottom of the graph.

In the table in the left hand column you will find the number of tickets sold and the free tickets issued in this period - the period stated below the graph. This concerns both tickets sold online and tickets sold at the door. In the right hand column you will find the total number of tickets sold or given free of charge until the end of the displayed period.

Select a specific day by tapping on a bar in the graph, for example April 3, then you will find the numbers from April 3rd in the left column and the total number up to and including April 3rd in the right column. You know you've selected a particular day when the bar and dots in the table are blue. Do you want to go back to the whole period? Then click in the chart next to a bar.

The above function also applies to Revenue, only you will see the turnover instead of the number of tickets.

Under this yellow button you will find an overview of the sales by ticket type, both the number of tickets that have been sold or issued for free, and the turnover generated by that ticket type.

Do you have multiple events on sale? You can see how much you have sold each day, week or month. Check that at Reports - Sales insights - All events.

The graphs work in the same way as a specific event. Swipe your finger over the graph to select a specific day and see the values in the table.

The Bestsellers button shows the 10 top selling events in the time period you selected. In the overview you will find the number of tickets sold, and the free tickets and turnover for each event. You can click on the Full sales report which shows the event’s chart.