Event labels are classifications given to an event for publicity purposes. You add an event category to an event under Event - Publicity. Terms such as performance, exhibition, concert, film, or screening are often used as event labels, but you are completely free to use what fits.

Event labels appear in the Feed and can therefore be used for publicity on the website. For example, you can make the events easily searchable and sortable on your website or, for example, provide an icon for each event label.

The event labels are not to be confused with the Customer interests, which you also create in Stager. Corresponding classifications are often used for both event labels and customer interests, but the latter can also be used to gather information about your target group at an even more detailed level.