Ticket Shops

Tweak your ticket shop and set its marketing settings.

Updated over a week ago

A visitor buys a ticket through the ticket shop. Every organization has at least one ticket shop. You can customize it as you wish, or use multiple ticket shops for different types of events.

Ticket shop

You can find the ticket shop via Settings - Ticketing - Ticket shops. The default ticketshop already has a name and a link. The link is always :


Where [organization] is always the name of your own domain or organization’s name in Stager.

Ticket download page

When someone has bought a ticket, this person will be directed to a thank-you page, where they can download their ticket. You can adjust the text above the download button to your own text, for each of your ticket shops.

This text is formatted using Markdown and can be used for important information (e.g. drinks tokens can be bought in advance) or maybe just a nice message for your audience.

This text will not be automatically translated into other languages. If you enter a Dutch text here, this text will be in Dutch for every ticket buyer, regardless of the language of their ticket shop.

Ticket email

For each ticket shop you can adjust the email people receive when they have purchased a ticket online. These settings apply to every event that is sold from a particular ticket shop.

  • Contact email address - send/reply address of the ticket mail.

  • Email sender name - ticket mail sender name.

  • Email intro text - content of the ticket email. Use Markdown for formatting.


You can enter a Google Tag Manager (GTM) ID for each ticket shop. You use GTM to put a Facebook Pixel ID, a Google Ads ID, your Google Analytics ID and other online marketing identifiers in your own ticket shop. IDs are identification numbers of online advertising campaigns that you have set up via Google or Facebook.

By linking the IDs of current campaigns to your ticket shop, you can see customers who have shown interest in your event (by visiting the ticket shop) but who have not made a purchase, and display advertisements for the event in question. Read more about this at Online marketing.


You can set how each ticket shop looks under the Appearance header.

Event display mode

Choose how your event will be displayed in the ticket shop. With Date and name, the date is displayed in large format with the title of your event below it. At Date, name and start time you first see the date of the event, below that is the title and the start time is shown on the right.

Ticket shop landing page

When a ticket buyer enters the ticket shop, you can present the events that are on sale in two ways.

  • Event list: the ticket buyer sees a list of events for which tickets are for sale online, sorted by date.

  • Date selection: the ticket buyer first sees a calendar and chooses a date. Then the events of that day are loaded and displayed in a list, sorted by start time.

Ticket logo & Ticket shop background image

Upload the logo of your organization (a transparent PNG with the format 120px52px for the best result) and your own chosen background image. Please note the following:

  • Do not make the ticket shop image too large (preferably <400kB and possibly use TinyPNG to make your file even smaller).

  • The correct ratio is: 16:9 landscape (e.g. 1600 x 900 pixels).

  • Use web resolution (72 pixels/inch).

And of course check if you are happy with the result on a large screen. You can check this via the ticket shop link.

You can also choose your own font! There are over 900 fonts available from Google Fonts.

Then you choose the colours for your ticket shop.

  • Primary colours: choose the colours that display the events. The two colours you choose gradually blend into each other. So there is a colour gradient incorporated.

  • Secondary colour: this indicates the colour when you click on an event, and is used for your Menu button, search button and ticket basket.

  • Locked tickets colour: It is also possible to give the promo code a different colour when it is available at an event. For example, the section to enter the promo code stands out well.

Ticket shop info button

For each ticket shop, indicate whether the publicity information you have added to the event and published to the INFO button should be displayed immediately. This info is normally only visible when the ticket buyer clicks the info button, but with this setting the field is always expanded if you share the single event link.

Required pre-payment checkbox

Create the conditions your ticket buyers must agree to before they can complete their payment process. This checkbox is mandatory to tick when you activate it. You can add links to the text and, for example, publish your own house rules or general terms and conditions.

Waiting Room

A waiting room becomes active when your ticket shop is too busy. Ticket buyers are temporarily placed in a queue. You can set what the ticket buyer will see in the settings of the waiting room. Upload a logo and write a message?

Multiple ticket shops

It is possible to create different ticket shops. This is useful if, for example, you organize many types of events and you do not want all of them in one overview. Each event, or event series has a character, and you may want to extend this look & feel to your ticket shop.

In Settings - Ticketing - Ticket shops you can create a new ticket shop by clicking the '+ New ticket shop' button. After several ticket shops have been created, you can indicate in the Tickets tab of each event, which ticket shop you want to sell the tickets through.

When a visitor wants to buy a ticket using the link of an event, (the Ticket shop link), and clicks Continue shopping, this customer will only see the tickets that belong to the same ticket shop.

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