A visitor buys a ticket through the ticket shop. Every organization has at least one ticket shop. You can customize it as you wish, or use multiple ticket shops for different types of events.
Ticket shop
You can find the ticket shop via Settings - Ticketing - Ticket shops. The default ticket shop already has a name and a link. You may create new shops, name them and create the slug. The slug is the part of the URL that comes after the domain name and typically describes the ticket shop.
The ticket shop settings are divided in 3 tabs:
Design: the page with all customization options
Marketing: Google Tag Manager & ticket shop info button
Messages: ticket email text, download page text & waiting room text
We will guide you through all tabs.
For organizations who signed up before October 29, 2024
When you open the ticket shop, go to the Main tab and choose under Setup whether you want to use the New shop or the Legacy shop:
Select New shop for the latest version of the Stager ticket shop, offering the best animations and shortest load times (Recommended).
Select Legacy shop if you prefer using the older version of our ticket shop.
You find the URL of both the New shop and the Legacy shop on the Main page as well.
Note: The Legacy option will be deprecated, and everyone will then need to switch to the new ticket shop.
Using the New shop? Then the URL for your default ticket shop is:
https://[organization].stager.co/shop
Using the old Legacy shop? Then the URL for your default ticket shop is:
https://[organization].stager.co/web/tickets
Design
Ticket logo & Ticket shop background image
Upload the logo of your organization (a transparent PNG with the format 120px52px for the best result) and your own chosen background image. Please note the following:
Do not make the ticket shop image too large (preferably <400kB and possibly use TinyPNG to make your file even smaller).
The correct ratio is: 16:9 landscape (e.g. 1600 x 900 pixels).
Use web resolution (72 pixels/inch).
And of course check if you are happy with the result on a large screen. You can check this via the ticket shop link.
You can also choose your own font! There are over 900 fonts available from Google Fonts.
Then you choose the colors for your ticket shop.
Gradient dark & light: choose the colors that display the events. The two colors you choose gradually blend into each other. So there is a color gradient incorporated.
Secondary color: this indicates the color when you click on an event, and is used for your Menu button, search button and ticket basket.
Locked tickets color: It is also possible to give the promo code a different color when it is available at an event. For example, the section to enter the promo code stands out well.
Event display mode
Choose how your event will be displayed in the ticket shop. With Date and name, the date is displayed in large format with the title of your event below it. At Date, name and start time you first see the date of the event, below that is the title and the start time is shown on the right.
Ticket shop landing page
When a ticket buyer enters the ticket shop, you can present the events that are on sale in two ways.
Event list: the ticket buyer sees a list of events for which tickets are for sale online, sorted by date.
Date selection: the ticket buyer first sees a calendar and chooses a date. Then the events of that day are loaded and displayed in a list, sorted by start time.
Required pre-payment checkbox
Create the conditions your ticket buyers must agree to before they can complete their payment process. This checkbox is mandatory to tick when you activate it. You can add links to the text and, for example, publish your own house rules or general terms and conditions.
Marketing
Google Tag manager
You can enter a Google Tag Manager (GTM) ID for each ticket shop. You use GTM to put a Facebook Pixel ID, a Google Ads ID, your Google Analytics ID and other online marketing identifiers in your own ticket shop. IDs are identification numbers of online advertising campaigns that you have set up via Google or Facebook.
By linking the IDs of current campaigns to your ticket shop, you can see customers who have shown interest in your event (by visiting the ticket shop) but who have not made a purchase, and display advertisements for the event in question. Read more about this at Online marketing.
Ticketshop info button
You may provide event information to ticket shop visitors by adding text or media and selecting 'ticket shop' on the Publicity tab of an event. Choose here for Always unfold info if you want to show this information in the ticket shop immediately, without a click on the INFO button. This setting only applies to ticket shops that contain one single event.
Messages
Ticket email
For each ticket shop you can adjust the email people receive when they have purchased a ticket online. These settings apply to every event that is sold from a particular ticket shop.
Contact email address - send/reply address of the ticket mail.
Email sender name - ticket mail sender name.
Email intro text - content of the ticket email. Use Markdown for formatting.
Ticket download page
When someone has bought a ticket, this person will be directed to a thank-you page, where they can download their ticket. You can adjust the text above the download button to your own text, for each of your ticket shops.
This text is formatted using Markdown and can be used for important information (e.g. drinks tokens can be bought in advance) or maybe just a nice message for your audience.
This text will not be automatically translated into other languages. If you enter a Dutch text here, this text will be in Dutch for every ticket buyer, regardless of the language of their ticket shop.
Waiting room
A waiting room becomes active when it's too busy in your ticket shop. Ticket buyers are then temporarily placed in a queue. Upload your logo and write a personal message for your ticket buyers who are in line. Message can be updated while the waiting room is active, leave empty for no message.
Required pre-payment checkbox
Create the conditions your ticket buyers must agree to before they can complete their payment process. This checkbox is mandatory to tick when you activate it. You can add links to the text and, for example, publish your own house rules or general terms and conditions.
Multiple ticket shops
It is possible to create different ticket shops. This is useful if, for example, you organize many types of events and you do not want all of them in one overview. Each event, or event series has a character, and you may want to extend this look & feel to your ticket shop.
In Settings - Ticketing - Ticket shops you can create a new ticket shop by clicking the '+ New ticket shop' button. After several ticket shops have been created, you can indicate in the Tickets tab of each event, which ticket shop you want to sell the tickets through.
When a visitor wants to buy a ticket using the link of an event, (the Ticket shop link), and clicks Continue shopping, this customer will only see the tickets that belong to the same ticket shop.