Format your mailings.

The Stager mailer has a variety of functionalities that you can use to build effective mailings. The following article will take you through the process of creating a mailing, and what components you can use within this mailing.

Under Marketing - Mailings you see an overview of previously sent emails and saved drafts. By clicking on a draft you can further edit it, or delete it, or send it. Click + New mailing at the top right of the screen to create a new mailing.

The recipients of the email are your contacts, filled in via 'Send to'. They are automatically placed in the BCC. If the email address is not yet known, you can add it directly as a new contact. The Subject is the subject of your email.

Below, in the 'From' and 'Reply to' fields, you choose which email address is visible to the recipient and where the recipient emails back to when sending a reply. You have two options: Name and email address of the user you logged in with or the name and email address set under Settings - Marketing - Email settings.

You start building a mailing’s layout by choosing a theme. You can create multiple themes under Setting - Marketing - Email themes. Click Create theme at the top right to create a new theme. Name the theme, set the colours, choose a font and add your own logo.

You can create your mail by dragging and dropping various components into your mailing. There are a variety of components available to you. Below will provide an overview of each component.

This is for text you want to create on the spot. The used text formatting method is called Markdown. More information about this can be found at Whatismarkdown.com and Markdown Wikipedia.

You can add images or a GIF to your mail as well as basic text formatting.
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You can add a component for your recipients to claim guest tickets. Guest tickets are always considered door tickets. This means you must make sure that you've checked 'Door' for at least one guest ticket type in the event.

To add the guest ticket component:

A good email starts with a nice header. This component creates an introduction block at the top of your email with your logo, centred title, text and a button. You can fill in the text for the “button” and the link it refers to.

With single and double columns you can add text, images and buttons across one or two columns.

You can fill this in completely yourself or select an event, so that event information is automatically loaded from the Event - Publicity tab. In this case, the image uploaded at Publicity - Main image in the event, is used in the mailing. You can add another image yourself by using the 'Select image' button. When you have selected an event, a ticket link is automatically added with the text, ‘Buy your tickets here’. The link points to the web sales link of the event. You can customize the text on the button yourself.

Here you can add an image to the mail without text or link buttons. Choose an image from your own PC. Use the web link if the image has already been publicly uploaded elsewhere. This is optional. Choose whether you want to add the image without margins (full) or with a border (Paragraph).

The divider is a stripe to visually divide components.

Your footer is the end part of your mail, using your logo from the email theme you've selected. You can also add text to your footer.

You can add the logos of the social media that you have linked in the email theme used. Choose from Facebook, Twitter, Instagram, Snapchat, YouTube, Spotify and TikTok. You can specify the links in the email theme settings.

This is a free field in which you can apply HTML codes yourself. That way there is more freedom to design the email outside the Stager framework. Please note that you should always send a test mail to yourself to show how the finished emails are displayed.

This component will add a calendar listing your upcoming shows. You will see the date, title and subtitle of the event and the ticket link.

With this component, you can create a promo campaign directly in the mailer and send each recipient their own unique link for a discount. Specify the ticket type, the discount you want to give, and how long it will be valid for. You can only use this once per mailing.

Sales tracking calculates how much revenue the email has generated. It measures whether recipients of your email buy a ticket via a ticket link in the email for one or more events.

By enabling sales tracking, Stager adds a UTM tag to all links in your mail. This will overwrite existing UTM tags in the added links. When including an event URL the amount of clicks, conversion rate, total tickets bought and revenue generated via this mail are tracked. You can check your results through Sales tracking and in your Sales exports.

Read more about sales tracking here.

With event tips, you can send recipients personalised content in which they receive event tips based on their purchase history and interests recorded in Stager. Enter a header, and specify the maximum amount of event tips you want to present in the mailing.

The component will only show the maximum amount of relevant event tips available for the recipient. If a maximum of four event tips is set, but only two relevant events are available, then two will be shown. If there are no event tips relevant to the recipient, none will be shown.

Write text for your call-to-action buttons, which will lead to the shop. Add a default event image, which will show if a recommended event has no image attached to it in Stager. Event name, picture, time and other information is filled out automatically.
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