Give your partners or loyal fans a discount through promo campaigns. Instead of creating separate tickets for each event, you can issue unique codes that offer a percentage or fixed discount on a regular ticket type across your entire system. So not per event or for group or membership tickets.
The discount only affects the ticket price itself, so service fees remain unchanged. If you want to offer a completely free ticket, simply use a ticket type without a service fee.
Looking for a way to hide specific tickets for a single event? You might want to use Locked tickets instead. These use one reusable code for a specific ticket type.
How to Create a Promo Campaign
Set up a new discount offer by navigating to Marketing - Promo campaigns and clicking + New campaign in the top right corner.
To get your campaign running, you'll need to fill in the following details:
Campaign name: Give it a clear name for your own records.
Ticket type: Select the regular ticket type the discount applies to.
Codes: Choose whether Stager generates unique codes for you or if you'd like to upload your own list.
Usage limits: Decide how many times each individual code can be used.
Discount value: Specify the discount as a percentage or a fixed amount (in euros).
Validity period: Set the start and end dates for when the codes can be redeemed.
And you're done! Your promo codes are now active and ready to give ticket-buyers a discount on their regular tickets. To start spreading the word, you can easily link these campaigns directly to your mailings.
How to Send Promo Codes via Mail
To get your promo codes directly into the hands of your target audience, use the seamless integration between promo campaigns and the Stager mailer. When you send unique codes through a mailing, Stager automatically creates the campaign for you.
Navigate to Marketing - Mailings and create a new mail or open a draft. From the block options on the left, select the 'Promo code' block and drag it into your design. You can then configure the following details:
Header text: Enter the text you want to appear above the code.
Ticket type: Select the regular ticket type the code will be valid for.
Discount type: Choose between a percentage or a fixed amount in euros.
Discount value: Enter the specific percentage or amount (in euros).
Expiration date: Specify the final date the code can be used.
Once the email is sent, every recipient receives their own unique, one-time-use code. These codes apply to regular ticket types across your system and are not tied to a single event.
How to Manage Your Campaigns
Once your mailing is sent or your campaign is created, you can track everything via Marketing - Promo campaigns. This overview displays the campaign name, linked ticket type, and validity period. You can also see at a glance how many codes have been redeemed out of the total available.
Need to make a change? You can stop a campaign early by deactivating it and then reactivating it whenever you're ready.
For a deeper look into your sales, select the specific promo code. This allows you to see exactly when a code was used, which Contact used it, the specific event and order it belongs to, and which ticket was purchased.
In the ticket shop
The ticket buyer enters the promo code at the order summary by clicking "I want to use a promo code" and the discount is applied to the order. In the example below, a 50% discount is given on the ticket price.
After entering the promo code:
A promo code is automatically applied to one ticket. If a code is valid multiple times, the ticket buyer will have to fill the code a second time to get the discount also on the second ticket.