Under Reports - Marketing insights you will find various data from ticket buyers, such as information about age, place of residence or how many euros certain groups spend. You can see this per event, or per period and you can compare multiple events with each other.
Marketing insights are divided into 'Demographics' and 'Visitors'. Demographics show insight into age, gender and place of residence. Visitors show what an average order looks like, the percentage of returning visitors, and visits that overlap with other events.
Demographics
With Demographics by event, you can choose up to four events and see the age, or gender distribution and most common places of residence of ticket buyers in a graph. Below that you see a world map with a pin per order (if the place of residence is known - information from ticket buyers can be set via Settings - Ticketing - Registration). This way you can see where most visitors come from.
At Demographics by date you see the same graphs and map, but for all events within a certain date or within the same event type.
You can zoom in more on your target groups here by searching for:
Event type (You select this on the Main tab)
Customer interest (Select this on the Publicity tab)
Visitors
In the Visitors by event tab, you can also choose up to four events. You will then see in different blocks:
Total turnover (ticket price plus service fees)
Average value per customer order
Total number of paid tickets
Average number of paid tickets per order
Number of tickets swapped
Average number of tickets swapped per event
The following table shows the top ten ticket buyers who generated the most revenue. Click on 'Generate audience' to see them in a list or to email them directly.
The pie chart New and returning visitors shows new and returning visitors, what percentage bought a ticket for the first time and what percentage bought tickets before. Here too, the 'Generate audience' button leads you to both target groups.
The last table shows the Visitor overlap. Here you can see ticket buyers who have bought a ticket for the selected event and the other events they have bought tickets for. So you can see which events are also popular with this target group. Choose 'Generate audience' to email people who already have a ticket for such a similar event, but not yet for the selected event.
The last Visitors by date tab shows the same graphs as Visitors by event, but without the overlap graph. This only exists for single events.
You can also refine the target group here by selecting:
Event type (You select this on the Main tab)
Customer interest (Select this on the Publicity tab)